Connection is evolving and so are we – Facebook is now Meta. And with that change, the company has pivoted to a new vision in bringing the metaverse to life. For this global launch and rebrand, I served as Director, Creative Director working with Meta’s executive team including Mark Zuckerberg, Andrew ‘Boz’ Bosworth, Marne Levine, Vishal Shah, Maxine Williams and Alex Schultz. Our team developed the 2021 Connect event to showcase what’s possible to build and build for.
In the metaverse, you'll be able to do almost anything you can imagine – get together with friends and family, work, learn, play, shop, create. The next platform will be an immersive, embodied internet where you're in the experience, not just looking at it.
We made the following film to show how you might use the metaverse one day.
Meta (Facebook) Executive Communications
Role: Director, Creative Director @ Meta
Partners: RSA Films, Brand New School, Psyop, 1st Ave Machine, Agent Jackson, Squeak E. Clean, Cosmo Street Editorial, Laundry, Glassworks, MPC, Apache, The Mill
How might we work out in the metaverse?
Role: Director, Creative Director @ Meta
Partners: Brand New School & Nico Casavecchia, Agent Jackson, Cosmo Street Editorial, Apache, The Mill
How might we get together?
Role: Director, Creative Director @ Meta
Partners: Psyop & Eben Mears, Agent Jackson, Cosmo Street Editorial, MPC, The Mill
What will learning be like?
Role: Director, Creative Director @ Meta
Partners: Brand New School & Nico Casavecchia, Squeak E. Clean, Cosmo Street Editorial, Mold3D, Apache, The Mill
What will gaming be like?
Facebook, Messenger, Instagram, WhatsApp and Oculus are now Meta.
