Today at Apple
“At Apple, we believe that people with passion can change the world. In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person. That would truly be leaving the world better than we found it.” – Angela Ahrendts, Head of Retail
This retail initiative won the Brand Experience & Activation Grand Prix at The Cannes Lions International Festival of Creativity as well as Best of Decade by AdAge.
I wrote and co-created the global launch film to kick off the transformation of nearly 500 Apple retail stores worldwide.
Global launch film showcasing Today at Apple sessions including Photo Walk, Live Art, Music Lab, Kids Hour, Coding and special guest performances.
Apple Global Marketing Communications
Role: Creative Director/Writer
Apple stores have transformed into town hall spaces for people to take their passions further. We’re calling this experience Today at Apple. Inspiring artists and influencers lead sessions in which anyone can participate – from sketching to photography to music to coding. All for free every day at every Apple store everywhere.
Case Study Video
Kids Hour coding sessions with Swift Playgrounds.
Live Art with Jon Burgerman.
Live performance by Jojo Abot.
Wu-Tang Clan's chief producer and hip hop pioneer, RZA, sharing The Art of Beat Making at the flagship Williamsburg Apple Store.