About

I believe human insight, amplified by technology, shapes business and culture in meaningful ways. Driven by purpose and connection, I help teams unlock new possibilities and craft stories that inspire action.

As an award-winning Executive Creative Director and storyteller behind content viewed by billions, I lead teams to deliver transformative creative work for Meta, Apple, Google, and other industry leaders—launching Meta’s metaverse and AI platforms (reaching 4 billion users, collaborating directly with Mark Zuckerberg), creating the Cannes Lions Grand Prix-winning launch for Today at Apple (transforming the experience for 500 million visitors), and mobilizing 40 million Americans through the 9/11 National Day of Service.

As an advisor, I designed and launched an innovative AI-powered fan engagement product for Warner Bros. Discovery Entertainment, am guiding ROBA Labs in developing The People’s Robotics Platform—an open, creator-driven ecosystem enabling anyone to build impactful robots—and partner with startups in AI, Web3, and blockchain to transform breakthrough technology into lasting impact.

I’ve directed films for Google, WhatsApp, Facebook, and Melinda Gates’ Maverick Collective. My installation art has been featured at Art Basel Miami and Burning Man. I’ve also served as a judge for the AICP Cause Marketing Awards, taught at Miami Ad School, and guest lectured at USC’s School of Cinematic Arts.

"Those who tell the stories rule the world."
— Hopi American Indian proverb

Expertise: Brand Strategy & Narrative Architecture | Go-to-Market & Product Launch Leadership | Creative & Film Direction | AI, Web3 & XR Integration | C-Level Collaboration | Cross-Functional Team Leadership | Social Impact Campaigns | Experiential & Art Installations

RECOGNITION: Cannes Lions Grand Prix (Brand Experience & Activation) – for immersive brand storytelling | Art Basel Miami | Burning Man Project | The One Club | D&AD | Communication Arts