Apple
Shot on iPhone
Shot on iPhone, edited on iPhone, launched to the world at Apple’s Keynote event in San Francisco. We filmed a group of friends on an epic motorcycle journey along the roads of Southern China to demonstrate the power and capability of iPhone. When you can capture your world and edit your story all on the fly, every trip becomes the trip of a lifetime.
Apple Global Marketing Communications
Role: Creative Director, Writer
Film launched at Apple’s Keynote event and on Apple.com
