Collective Health
Smart Companies Know
Today’s workforce is demanding better healthcare. And Collective Health has been building a new foundation to transform the entire American healthcare system, one client at a time. Among them are Uber, Lyft, Pinterest, Live Nation and Zendesk.
The brief for this awareness campaign was to speak to two audiences by first celebrating their current clients while also capturing the attention of prospective clients. Working closely with their in-house marketing team, I wrote a campaign platform: Smart Companies Know. We acknowledged these companies in location-based OOH, targeted social videos and a dedicated website – smartcompaniesknow.com Next, I directed a film at their headquarters in San Francisco to give potential clients a peek inside to get a better understanding of the culture and mission that drives this inspiring startup.
The campaign launched with a simple manifesto.
Role: CD/Writer + Director
The mission, culture and inspiring folks set to transform the American healthcare system.
Role: CD/Writer + Director